KUALA LUMPUR, Malaysia, June 23, 2009 – HP today identified major transformational industry shifts shaping the future of businesses at the HP Recipe for Success event. In tandem with this shift, HP unveiled a series of innovative technologies and designs - HP dx2810 Special Edition Desktop PC, HP t5730w Thin Client alternative desktop PC, HP Probook S series, HP Z workstation series and HP SkyRoom technology - that drives relevance, excitement and enhanced value for businesses seeking to future-proof their purchases.

“Increasingly, companies are embracing technology as a key driver for their business. Meeting customers’ IT needs will no longer be addressed by a single capable device with multi-functions as end-users now expect many multi-functional devices to complement their needs and usage scenarios,” said Danny Lee, Country General Manager, Personal Systems Group, HP Malaysia.

“Equally important will be the question of how socially responsible and environment-friendly are the brand and the devices.  This universal truth applies to businesses seeking better business outcomes from their technology decisions. We believe we are well poised to deliver and meet these requirements and provide meaningful solutions to our customers,” Lee added.

The Business Desktop Computing Alternative and Digital Collaboration Revolution

The Web 2.0 has transformed how businesses look at computing opening up new business computing alternatives. Concurring analysts’ predictions that businesses will emerge from the current global economic situation more attuned to how their IT decisions affect the environment and the energy consumption pattern, HP believes cloud computing will create new computing opportunities.

Besides leveraging the cloud and applying more energy-efficient solutions, businesses are also increasingly challenged to collaborate in a timelier and more efficient manner. The collaboration solutions that are available are also becoming more sophisticated to support these diverse needs. 

HP is addressing businesses’ increasing sensitivity and awareness of energy-efficient solutions as well as increased pressures to emerge stronger from the current economic climate by launching:

·   The HP dx2810 Special Edition Desktop PC for small and medium-sized businesses offering high-end capabilities needed for uncompromising results alongside energy efficiencies required to reduce costs.

·   The HP t5730w Thin Client computing and alternative desktop experience for small and medium-sized businesses which brings the benefits of cloud computing at more affordable prices for non-graphic intensive users.

·   The introduction of the HP SkyRoom technology, a professional-quality visual collaboration and conferencing solution that enables real-time communication through the desktop.

HP expanded the commercial notebook portfolio with the introduction of a new brand
of affordable notebook PCs that merge business functionality with sophisticated design to stand out from the crowd - the HP Probook series.  Inspired by minimalism, the design of the new HP ProBook series combines matte and glossy surfaces while stripping out the extraneous, leaving only a stylish and clean look.

HP also unveiled the HP Z Workstation series – a reinvention of the product category from the core outward that offers customers unprecedented performance, value and serviceability in a sleek new design. The HP Z800, HP Z600 and HP Z400 Workstations are the culmination of more than 20 HP design innovations – including a self-checking power supply and equipped the new Intel® Xeon® processor.