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Press Releases
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Wednesday, 18 February 2009 07:18 |
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KUALA LUMPUR – 18 February, 2009 – TippingPoint Technologies, a 3Com division and leading provider of Intrusion Preventions Systems (IPS), today announced the appointment of Ben Munroe to run the integrated marketing function for its Asia Pacific business, supporting sales leaders in seven regions. His scope of work includes demand-generation, channel marketing, communications and PR, managing agency relationships and integrating client and media-facing campaigns across all regions.
“I am delighted to be joining this dynamic team at such an exciting time for the IPS business and network security sector in general,” said Munroe. “With the current global market outlook and an increasingly crowded playing field, we’ve got our work cut out for us, but it helps to be marketing the best IPS in the world and to be surrounded by some of the most respected names in the industry.”
Reporting to David Schmertz, Asia Pacific Vice President for Sales & Marketing, Munroe is charged with bringing a cohesive voice to marketing campaigns across the multiple regions and with repositioning the TippingPoint message to address business leaders concerned about the threats security flaws pose to their enterprises.
“Network security could not be more critical right now, and we are embarking on very aggressive sales drives in all our regions to create new markets and strengthen our leadership role in the IPS space in existing territories. I believe Munroe is the right hire for us at this stage in our expansion,” says Schmertz. “We have some extremely exciting product announcements coming up later this year and our whole sales force, Munroe included, is geared up to take TippingPoint to the next level.”
A 14-year veteran of marketing and media in Asia Pacific, Munroe is based in Singapore and joins TippingPoint from IBM, where he held a number of regional marketing strategy roles in various divisions including Global Business Services formed by IBM after the 2002 acquisition of PWCC. Most recently he managed the Asia Pacific marketing for service product lines under the Global Technology Services group, which includes ISS.
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